Privacy Policy
- Effective:
- August 13, 2026
- Last updated:
- August 13, 2026
In short: we collect what we need to run our website, our contact forms and Jhaveri (our jewellery-business platform, including its optional WhatsApp features), we don't sell your information, and jewellery businesses using Jhaveri are responsible for their own customers' data under their own instructions to us. The full detail is below.
1. Introduction
Zephico Technologies Private Limited ("Zephico", "we", "us") is a software development and technology company based in Ahmedabad, Gujarat, India. This Privacy Policy explains how we collect, use, store, share and protect personal information through the Zephico website, our contact and enquiry forms, Jhaveri (our jewellery-business technology platform, including its seller-facing and customer-facing applications and its optional WhatsApp Business Platform integration), and other related services we provide.
This policy applies whenever you visit zephico.com, submit a form, or use Jhaveri as a jewellery business, an authorised staff member of one, or a customer interacting with a jewellery business through Jhaveri.
Jewellery businesses that use Jhaveri may independently act as the primary business responsible for their own customers' information — for example, deciding what to collect from a customer and why. Where that is the case, Zephico processes that information on the business's behalf and according to its instructions and our agreement with it, in a role similar to what data protection law calls a "processor" or "service provider."
2. Information collected
The categories below cover everything we might collect across our website and Jhaveri. Which categories actually apply to you depends on how you interact with us and which Jhaveri features a given jewellery business has enabled.
- Name, email address and phone number
- Business name, business address and account/profile information
- Customer identifiers, product enquiries and order-related information
- Jewellery scheme information and customer preferences
- Support conversations and information voluntarily provided through forms
- WhatsApp-related identifiers where a business connects the integration: WhatsApp phone number, WhatsApp Business Account ID, Phone Number ID and Meta Business Portfolio identifiers
- WhatsApp message content, message-template information and delivery/read/failure statuses and timestamps
- Opt-in and consent records
- Device, browser, IP address and technical logs; cookies and similar technologies
- Uploaded files, catalogue images and product information
We do not collect payment-card information directly. Where a jewellery business enables payments through Jhaveri, card and payment details are handled by its third-party payment processor, not stored by Zephico.
3. Sources of information
Information may come from:
- You, directly — through forms, sign-up, or support conversations
- A jewellery business using Jhaveri, about its own staff or customers
- The Zephico website itself (technical and usage data)
- Connected Meta or WhatsApp services, once a business authorises the integration
- Authorised third-party integrations a business chooses to connect
- Service providers acting on Zephico's behalf (hosting, analytics, support tooling)
4. How information is used
We use information to:
- Provide and operate the website and Jhaveri
- Create and maintain accounts, and connect a business's WhatsApp Business Account where requested
- Send messages a jewellery business has requested or authorised (order, scheme, catalogue and support communications)
- Process incoming messages and delivery/status webhooks
- Provide customer support and troubleshoot issues
- Maintain security, prevent abuse and monitor system performance
- Comply with legal obligations
- Improve our products and services
- Manage consent and communication preferences
We will not use WhatsApp-derived information for purposes unrelated to operating Jhaveri where that would conflict with applicable Meta platform terms.
5. WhatsApp Business Platform and Meta data
Jhaveri can connect to the WhatsApp Business Platform provided by Meta. This section explains that connection specifically.
- A jewellery business authorises the connection itself, through Meta's supported authorisation or Embedded Signup process — Zephico does not do this on a business's behalf without its action.
- Once connected, Jhaveri may receive identifiers, configuration information, messages and message-status events needed to provide the service.
- Jewellery sellers remain responsible for lawful customer communication, their own message templates, customer consent and compliance with applicable messaging rules.
- If you have a question about a specific message, contact the jewellery business that sent it first — it controls that customer relationship. You can also contact Zephico for technical privacy requests relating to Jhaveri itself.
- Disconnecting the integration stops future access where technically applicable, but does not automatically delete information that must legally or operationally be retained — see Data retention and Data Deletion.
- Zephico does not sell WhatsApp message data.
6. Legal grounds or reasons for processing
Zephico is based in India, and this policy is written for a globally accessible website. Depending on your location, we rely on one or more of the following:
- Performance of a contract with you or the business you represent
- Your or your business's consent
- Our legitimate business interests, balanced against your rights
- Compliance with legal obligations
- Protecting users, businesses and the platform from abuse
We do not claim blanket compliance with GDPR or any other specific foreign law. Additional rights may apply depending on where you are located, and we honour those we are legally required to.
8. International data transfers
Information may be processed in India or in other countries where our authorised service providers operate. Where we transfer information internationally, we take reasonable steps appropriate to the transfer; we do not claim contractual safeguards (such as Standard Contractual Clauses) beyond what has actually been put in place.
9. Data retention
We do not apply an automatic expiry to most information: it is retained for as long as your account or your business's relationship with Zephico is active, to provide the service, fulfil contractual requirements, resolve disputes, maintain security, enforce agreements and meet legal obligations. It is deleted or anonymised when you or the relevant jewellery business requests it — see Data Deletion — or when we are required to remove it by law.
| Category | Retention period |
|---|---|
| Account information | Indefinite, until deletion is requested |
| WhatsApp integration identifiers | Indefinite, until deletion is requested |
| Message content | Indefinite, until deletion is requested |
| Message-status logs | Indefinite, until deletion is requested |
| Consent records | Indefinite, until deletion is requested |
| Support requests | Indefinite, until deletion is requested |
| Security logs | Indefinite, until deletion is requested |
| Backups | up to 90 days |
10. Security
We use reasonable administrative, technical and organisational measures, including:
- Access controls and least-privilege access
- Authentication on accounts and internal systems
- Encryption in transit
- Secrets management for credentials and tokens
- Logging and monitoring
- Backup controls and incident handling procedures
No system is 100% secure, and we do not claim otherwise.
11. User choices and rights
Subject to applicable law, you may have the right to:
- Access the information we hold about you
- Correct inaccurate information
- Request deletion — see Data Deletion
- Restrict or object to certain processing
- Withdraw consent where processing is based on it
- Opt out of marketing communications
- Request data portability, where applicable
- File a complaint with an appropriate data protection authority
If you are a customer of a jewellery business using Jhaveri, you may need to contact that business first — it controls the commercial relationship and decides what it collects and why. Zephico can help with technical privacy requests relating to Jhaveri itself, and will coordinate with the relevant business where needed.
12. Marketing and WhatsApp opt-out
- Jewellery businesses must obtain the consent required before sending applicable messages.
- You can opt out using the instructions given in the message, by contacting the sending business directly, or by using a supported keyword where one has actually been implemented — we do not promise a STOP keyword unless it is live.
- Opting out of marketing may not stop necessary transactional or service messages where legally permitted.
- Blocking or reporting a business inside WhatsApp itself is controlled by WhatsApp, not by Zephico.
14. Children's privacy
Jhaveri is designed for jewellery businesses and their customers, and is not intentionally directed toward children. Our website and services are intended for users of legal age to enter into a contract in their jurisdiction.
15. Third-party links and services
Our website and Jhaveri may link to or integrate with third-party services (including Meta/WhatsApp and payment processors). Those services have their own privacy practices, which we do not control and this policy does not cover.
16. Policy changes
We may update this policy from time to time. Changes will be published on this page with an updated "Last updated" date above. Where a change is material, we will make reasonable efforts to communicate it directly to affected businesses or users.
17. Contact information
Zephico Technologies Private Limited
1131, Bhavsarvad, Soni ni Khadki, Nadiad, Kheda, Gujarat, India 387001
CIN: U62099GJ2025PTC166524
Email: info@zephico.com
Privacy requests
Recommended subject: Privacy Request – Zephico/Jhaveri
Please include:
- Your name and how to reach you
- Whether your request concerns the Zephico website, Jhaveri, or a specific jewellery business
- A description of what you are asking us to do